Between “painting on canvas without the luxury of an undo button” and “NFT as fresh breeze and a platform for digital art”: an interview with the artist Haleh Javanshir

by Eliza Yacheva,  September 2021
DNA My Grandfather and Me, 2016. Print on Hahnemuhle photo rag, 50.8 x 50.8 cm

Watch me, 2019.
NFT artwork


Casual Conversation, 2019.  Print on Hahnemuhle photo rag, 50.8 × 50.8 cm

Eliza Yacheva: How do you handle classifying and categorizing artworks? As art is a form of expression, do you think it is righteous to put it in categories? If yes, where do you put yours?

Haleh Javanshir: I work most of the time in series so I do have different categories. That’s my only way of categorizing art.


EY: Your artistry and competence encompass a variety of occupations including film & online editorship, paintings and NFT artworks. What types of other goods and services do you have for sale and what are your social handles where people can find you?

HJ: Well, I’m an editor that’s my job but also my passion. Most of the documentaries I worked on were related to art around my homeland, Iran. I started creating illustrations for relaxation, then after a while, I felt confident painting on canvas without the luxury of an undo button. I think that my paintings and Illustrations are aligned. 

Something that bothered me was that it seemed that the art world didn’t see illustrations as worthy as paintings or photography for instance. So as NFT started, it felt like a fresh breeze.

Besides the bG Gallery, my work can be found on Artrepreneur,, Instagram as halehj, My NFT’s on also as halehj and other venues soon to be announced.


Color Burst,  2020.          Acrylic on wood, 15.2 x 15.2 cm
Light me Up, 2019. NFT artwork


EY: What role does the artist have in society?

HJ: Artists reflect their society as well as themselves. To me, communication is the forte of an artist but this doesn’t mean that an artist is per se an activist for instance.


EY: You are spreading petitions and awareness about wild animals and the importance of ocean life. Does nature influence the chromatic diversity of your art?

HJ: Yes, nothing is more relaxing, real, and honest than nature. So, I do use its palette and rich sensual chaos in my work. I guess it helps me to get closer to it somehow.

 Faberge, 2018
Winter is Coming, 2018

   Fishing Lama, 2019

EY: What food, drink, song inspires you? Recommend us an Iranian dish!

HJ: Abdough is an Iranian summer drink made of yogurt and chopped mint, apples, dill, cucumber, and lots of ice. Very refreshing!


EY: Your splendid and thought-provoking artwork “DNA” depicts photographic parallels of you and your grandfather. Do you often look back to your roots for inspiration? Does your ethnic background impact your work?

HJ: I think that one’s roots are the source of one’s culture and values. I also believe that you don’t need to look back to your roots to do anything. It’s just instinctively there. I personally don’t see my ethnic background in most of my works. I have lived in different countries and continents since a young age so I had the privilege of embracing so many different cultures.


EY: How has your practice changed over time? What prompted you to start making NFT art?

HJ:  I just wanted to bring to life some of my existing illustrations. Besides being an editor, I am also a graphic animator so this came so naturally to me. In the end, it’s all about having fun.


EY: What has influenced you to do the witty and playful “Watch me” artwork? What does it mean to you and how are those ideas expressed in this artwork?

HJ: Shadow plays always fascinated me. A few years ago, I started making some illustrations by using my hands to create different figures. Later, I animated this specific one while I was in the mood of dancing.

Shadows, 2018



Shadows, 2019
Photograph / Painting


EY: What defines an artwork’s value?

HJ: On one hand, you want to believe that there should not be an intrinsic value for art. On the other hand, which artist doesn’t see at least a fair commercial value as a recognition?


EY: In such a digitalized era where all visual imagery can be copied, NFT art challenges the way we perceive and register ownership of assets. Even though NFT is often critiqued and misunderstood, it is undeniably the evolution of art collecting. Are NFTs the future of digital art?

HJ: Every art needs a platform. Digital art didn’t make its way to galleries or auction houses as much as others. This can be the platform for it, but in time we will see if it can persist, and this preferably without being highjacked by conservative institutions.

Haleh Javanshir

Eliza Yacheva





Environmental NFT’s

Our next story is on environmental NFT’s submit a link to any NFT’s you have on carbon neutral platforms or that create fundraising for environmental causes.

The first few NFT’s from this story will begin on April 22nd for earth day and more will be added throughout the month.

Click here to submit your own work or work from your collection for this story.

If your work fits the theme criteria it will be shown.


Heather Lowe, We are all connected 2

Airom, Charity

Blakelee Harmon, Soon

Our first story is about first MINTS

Below you will find first time NFT experimentations from over 20 contemporary artists new to NFT’s alongside interesting early drops by NFT Artists already experienced in the field.

Stay tuned as we go greater in depth with each of the artists as the story continues.

Please note these are low-res thumbnails of the NFT’s and many are still images that lead to an animation please CLICK THE IMAGE to see in full res, learn more about the work or acquire it for your NFT collection.

Halo Adrift, Neon Moth

Haleh Javanshir, Pinball

Haleh Javanshir, Light Me Up

Haleh Javanshir, Watch Me

Chalda Maloff, Common Denominator

Hadiya Finley, Lady Duck

Hadiya Finley, Lady Owl

Calethia DeConto, Desert Flow

Calethia DeConto, In Her Orbit

Calethia DeConto, Ornithomancing

Randi Matushevitz, Moodswing

Randi Matushevitz, Adora Smiling

Stephen Anderson, Cause The Problem Fix The Problem

Stephen Anderson, Drive Home Drive Work

Stephen Anderson, Our Side Your Side

Gil Bruvel, Cubist #8

Gil Bruvel, Scent

Gil Bruvel, Not Alone

Juri Koll, Käepigistus Antwerp 2, 2020

Juri Koll, Käepigistus Diox 1, 2020

Juri Koll, Käepigistus Cad 1, 2020

Allois, Medicine Man

Allois, Lucy in the Sky With Diamonds

Nancy Jo Ward, Juliet

Nancy Jo Ward, Sulli

Nikolas Soren Goodich, Humanimals I

Nikolas Soren Goodich, Humanimals II

Estefania Ochoa, In my reflection

Estefania Ochoa, Unraveling Love

John Kilduff, Fuck You Palms

John Kilduff, Pirate taco ship

Devin True, Future Sky Magnetism

Devin True, Future Sky Magnetism Still 1

Martin Krammer, “black moon rising”

Martin Krammer, “pop-up and lose1”

Martin Krammer, “too many mice 1”

Martin Krammer, “nerves and bones1”

Rebecca Rose, In the Midnight Hour

Jack Reilly, Modern Mona

Jack Reilly, Modern Caravaggio

Paula Craioveanu, The Spine

Paula Craioveanu, Under the Sea 4


Burton Gray, GRAYS No.1

Burton Gray, BOBBY

Airom, Confudlment

Heather Lowe, Phosphene Diamond

Parker Shatkin, Construction (Gate 7)

Leah Smithson, Fracture (Aestas)

MssingNo and Natalia Stuyk, Reap

James Owen, Flourishing Ep1

Taka Shipom, #0000 Murakami.Flower

SkyGolpe, Antagonists

Marc O Matic, Rebirth of the Yesterbeasts

Alessio De Vecchi, In Abandoned Places

Maskarade, Escape

Baron Lanteigne, tangible data one

Lufthi Kautsar, P964 Erste Abstrakt Explo Entwicklung

Marc Tudisco, Spider #1/15

Jonathan Wolfe, got lost going home